Ten Creative Real Estate Marketing Ideas: "Selling real estate requires energy, creativity, perseverance, optimism and a fantastic marketing plan. The most successful real estate agents know how to target the most likely buyers, and shape their marketing campaigns to favor both buyer and seller markets. Here are 10 of the most useful real estate marketing ideas.
1. Sell the Lifestyle
When you attempt to sell a home, you´re not just selling the walls, ceilings, floors and rooftops; you´re selling a whole new lifestyle. If you want to get a leg up on your competition, stop marketing properties. Everyone reads the same MLS listing. Stop trying to market yourself. No offense, but nobody cares. To make the sale, you must appeal to the client´s desire for a fantasy lifestyle. Consider the headings you might see in International Living Magazine: “The Joy of Living in This Medieval French Town.” Without going into detail, this headline sparks an immediate fantasy of a particular type of life."
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