Google+ Social Media Impact Toronto: February 2014 February 2014 - Social Media Impact Toronto - See more at:

Saturday, February 22, 2014

The 80/20 Rule In Social Media

The 80/20 Rule In Social Media: "The infographic gives us a ton of examples which include:

The infographic gives us a ton of examples which include:
  1. Tips – Content that provide tips make people come back for more, especially if they find these to be useful. Make sure that these tips are relevant to your audience and that they may be able to use these frequently if not daily.
  2. Video – Video can either be self-promotional or offer relevant information to your audience. These can also be entertaining. Great videos can increase engagement and the number of people who will return to your social media page.
  3. How-To – How-To content are related to tips but are usually a step-by-step guide in doing a certain task. Again, make sure that people find value in your how-to content by making them relevant, novel, concise and clear. The goal of this type of content should be to make the lives of those who read it better.
  4. Testimonials – Testimonials are a great way to encourage people to buy your product or service. What can be more convincing than a user of a product or service who tells other people that they find the product or service totally worth it?
  5. Business Tools – If you make the lives of the people who visit your social media page easier, you are guaranteed that they will be looking out for content that you post, even those which are self-promotional.
  6. Blog Posts – Link to blog posts through posts on your social media pages. However, not all blog posts should be self-promotional. Again, give value. A way of doing that is by posting the content mentioned above and below on your blog and linking them in a post on social media.
  7. Pictures – Since people are very visual, take advantage of the visual content you already have. If you do not have a trove of photos lying around, go out and make some. Another great way to have photos for social media posts is by browsing great content from others. Just make sure that people will either be entertained or will find something useful in these photos. Also make sure to credit your sources.
  8. Graphs – Graphs are a great way to summarize information, especially if you find content inside a table boring (which we’re pretty sure is most of us). Every time you have some useful data which you want to share through social media, ask yourself whether you can share it through a graph.
  9. News – Be a great aggregator of news relevant to your industry and your audience and share these on your social media pages. There have been many companies who have been successful with this strategy and they keep their audience by being a great source of news from all over the web. Make sure that you give your two cents about certain developments too.
  10. Products – Another thing we’d like to add here is that you should post about your products. However, this can easily become self-promotion. How does one not make it self-promotion? The answer is by sharing how these products can actually be used by your audience. Don’t include a call to action like “Buy now!” If you do great at showing that this is a really helpful product, people are going to buy it even if you don’t say so.
Social media, engagement, small business,

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Make Twitter work for you - Podcast

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Twitter Promotion, How to Encourage Others to Promote for You Social Media Examiner

Twitter Promotion, How to Encourage Others to Promote for You Social Media Examiner: "Do you use social media to promote your product, service or events?

Are you wondering how you can use Twitter to help get more visibility and sales?

To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing."

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LinkedIn Opens Blogging Platform for All

The Definitive Professional Publishing Platform | Official Blog: "We believe in giving our members access to the business knowledge they need to be great at what they do. To put that simply, we are making a commitment to our members: the time you spend on LinkedIn will make you better at your job today.

The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.
Starting today,

LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. "

Read more: The Definitive Professional Publishing Platform | Official Blog:

unlocking the experts linkedin

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Friday, February 21, 2014

Few Tips for an Effective Social Media Strategy

Few points that must be considered while getting in to social media marketing for your businesses.
  • It is important that the social media efforts are integrated effectively into the clients' existing marketing and sales strategy which could include digital and traditional marketing. 
  • There should be a consistency in corporate brand messaging and brand image across the web including social media channels.
  •  Listening, responding, communicating with the customer using social media and help solving your their problems.
  •  Social media marketing starts from within the organization and the best original content gets generated with in the organization
  • Digital and social media marketing are all about sales and image building and  when used effectively provides best results.

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Sunday, February 2, 2014

3 Unique Ways to Use Pinterest for Business Social Media Examiner

3 Unique Ways to Use Pinterest for Business Social Media Examiner: "3 Unique Ways to Use Pinterest for Business

By Cynthia Sanchez
Published August 5, 2013

Does your business have a clear Pinterest strategy?

Have you been struggling to figure out how Pinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business."

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Saturday, February 1, 2014

Top 5 Trends That Will Drive The Future Tech

Top 5 Trends That Will Drive The Future Tech: "5. Consumer Driven Supercomputing

Supercomputers always does huge processing in seconds. Applying that to the service industry is the new trend. IBM, Google and Microsoft are racing to combine natural language processing with huge Big Data systems in the cloud. That makes large amount of data available at all corners of the world and that too if you literally ask your system in your spoken language. First such foray into this field is IBM's Watson which is supposedly helping doctors fight cancer by natural language capabilities, hypothesis generation, and evidence-based learning to support medical professionals as they make decisions.

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