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Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts
Wednesday, February 24, 2016
Thursday, February 5, 2015
3 Insights for Travel Brands on Twitter | Social Media Today
Frederic Gonzalo Owner/Partner, Gonzo Marketing
@gonzogonzo
3 Insights for Travel Brands on Twitter | Social Media Today: I like to think of Twitter as the best “other” social media around. I mean, whenever a discussion comes up about the best network for business purposes, professionals and/or a B2B setting, most people will agree that Linkedin is the go-to platform. Then perhaps Twitter.
Many people like to get their news via Google alerts or perhaps through Facebook’s trending feature. Then perhaps Twitter.
Facebook and YouTube are fighting it off for video consumption supremacy, while Instagram and Vine are competing for shorter, 6-15 seconds-long videos. As Vine belongs to Twitter, well, perhaps we don’t talk about it just as much.
Yet whenever a big event comes around, i.e. Super Bowl, Oscars, breaking news, it’s through Twitter chatter that we sift. So why aren’t there more travel brands making the most of Twitter yet?
Where travelers engage A recent study by Twitter and Millward Brown found that Twitter was indeed a much-used tool by travelers, especially in North America. In fact, here are three insights that can help travel brands understand the potential that lies within Twitter."
A recent study by Twitter and Millward Brown found that Twitter was indeed a much-used tool by travelers, especially in North America. In fact, here are three insights that can help travel brands understand the potential that lies within Twitter.
1. Tweets happen before, during and after a trip
Sure, we tend to tweet mostly during the travel experience, from the airline to hotels to attractions and restaurants. In fact, 39% of travelers use Twitter while on a trip. So travel brands ought to listen, as some travelers now tend to voice their concern or discontent directly via Twitter rather than at the front desk.
Interestingly enough, travelers also tend to tweet prior to their trip (21%) as well as after their trip (28%), meaning travel brands have the opportunity to engage prior to arrival and continue the conversation long after the trip ended, turning satisfied travelers into potential brand advocates.
2. Twitter boosts brand favorability
Back in 2013, a study had found that 70% of comments left on brand accounts on social networks (Facebook and Twitter, mostly) where left unanswered. In other words, only about 30% of brands answered comments and questions left on their Facebook wall or Twitter feed. Surprising? Yes and no. It aligns with other stats that tell us that about only 32% of travel brands listed on TripAdvisor actively manage reviews, which means responding to guest comments among other things.
Dutch airline KLM understands the importance of customer response on Twitter, highlighting waiting time to manage expectations.
According to Millward Brown, we learn that while 40% of travelers have engaged with a travel brand on Twitter, only 28% of those received a response. Which isn’t so bad, right? 28% out of 40% actually represents a 70% response rate. But here’s the kicker: of those travelers that were answered to, 73% felt more positively about the brand afterwards. Thus, there is true opportunity here to make a difference and get better perception for our brand by actively engaging and responding to customer tweets.
3. Twitter content influences travelers
Since Twitter has its own jargon and user base, it tends to attract different folks than those found on other social networks. Perhaps this explains why travelers are 44% more likely to learn about a new travel brand on Twitterwhen compared to Facebook, Instagram, Vine, Pinterest and Tumblr.
So if you are churning quality content on your corporate blog and newsletter, why not amplify it through social networks such as Twitter where there are many travelers seeking this kind of content? In fact here are the tweet content travelers most want to see:
- Exclusive discounts (46%)
- Last-minute deals (41%)
- Contest and promotions (30%)
- Funny content (30%)
- Travel ideas and stories (27%)
Check out the complete infographic below for more details on this recent study.
Visit source: HERE
'via Blog this' Wednesday, December 17, 2014
10 Amazing Ways For Teachers & Tutors To Use Twitter In Education
An overview of the why's and how's for teachers and tutors using Twitter ~ from the Blog MakeUseOf
I remember my own school days. The fear of taking part in discussions taught me the art of strategically positioning myself in class. Shyness, not lack of knowledge was my bugbear. How...
Thursday, August 7, 2014
Monday, August 4, 2014
Saturday, February 22, 2014
Twitter Promotion, How to Encourage Others to Promote for You Social Media Examiner
Twitter Promotion, How to Encourage Others to Promote for You Social Media Examiner: "Do you use social media to promote your product, service or events?
Are you wondering how you can use Twitter to help get more visibility and sales?
To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing."
'via Blog this'
Are you wondering how you can use Twitter to help get more visibility and sales?
To learn how Twitter can be used to encourage others to promote for you, this episode of the Social Media Marketing podcast gives you insight into the subject.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing."
'via Blog this'
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