Google+ Social Media Impact Toronto: January 2014 January 2014 - Social Media Impact Toronto - See more at:

Thursday, January 30, 2014

Case Study: sells home goods with Pinterest

Case Study: sells home goods with Pinterest: "How Wayfair uses Pinterest to sell home goods sells more than 7 million items from 12,000 brands. Pinterest was the ideal place for the e-commerce megastore to share striking, visual content and engage with shoppers in an authentic way. As CEO Niraj Shah puts it: "Visual imagery drives inspiration, it's what makes you want to buy things."

Read our case study to learn how uses Pinterest to drives high value sales and major referral traffic. 

Add a profile widget to your website
Pinterest profile widgets are a fun, visual way to show off your latest Pins and attract new followers right on your website.

We’ve made it easy to add the widget right from your Pinterest account. Learn more on our blog.

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Content Marketing Editorial Calendar | Social Media Today

Content Marketing Editorial Calendar | Social Media Today: "You may read numerous social media predictions with experts stating increased focus on content marketing is the top prediction and social media cornerstone for 2014. You are going to hear people argue if content marketing is king, queen or even gasoline for the fire. You’ll hear them argue that context is king, not content marketing. Some may argue that relevance, not context is what matters most.

I am going to tell you right now that you need to stop worrying about if content is king, queen, or joker. The truth is it’s all of the above. Of course relevance, context, inspiration and quality matter when it comes to content marketing.

Content marketing is a requirement, not an option in 2014. Guess what… it was a requirement before 2014, not just now. Content marketing is not some fancy shiny object invented by Facebook, or the social media gurus, gods, rockstars or anything in between."

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Saturday, January 4, 2014

Integrated Marketing Summit – IMS

productivity toolsIntegrated Marketing Summit – IMS: "Let’s face it—done correctly, social media can be a total time suck. Have you ever been curating content, doing research or sifting through posts or comments on Facebook or Twitter, then look up to see that hours have passed? Yup that Internet rabbit hole happens to us, too. To be successful with your social media community management, it helps to be super organized. Really awesome tools help, too. My team is super smart when it comes to using and experimenting with productivity tools, and we thought we’d share some with you here.

1. Use The Right Social Media Tools.
There are tons of social media tools and dashboards that will help streamline your social media community management. Here are some of our favorites:
Buffer. Buffer is a wonderful time saver. It allows users to compile a list of content they want to share and then have the app post it at optimal times based on when your audience is most active. "

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