Google+ Social Media Impact Toronto: January 2015 January 2015 - Social Media Impact Toronto - See more at:

Thursday, January 29, 2015

Imgur Releases A Fast Video-To-GIF Converter | TechCrunch

Imgur Releases A Fast Video-To-GIF Converter | TechCrunch: "Here’s an embarrassing secret: Before today, I’d never made a GIF.

I mean, obviously I’ve seen them, laughed when they’ve been passed along, and made a note so that I could share them myself later.

I’ve even searched for them once or twice on Giphy.

But deep down, I knew I was a fraud, someone who feared the day when an editor would say, “Hey, can you whip up a funny GIF about this?” and I’d have to admit that I didn’t have any idea what I was doing.

That’s why I breathed a sigh of relief when I learned that Imgur was launching Video to GIF — as the name implies, it allows you to easily convert online videos into GIFs. In fact, the popular image-sharing service describes this as “the easiest and fastest way to make awesome GIFs from videos.”

Since I haven’t actually created a GIF before (yes, it’s embarrassing, we discussed this already), I don’t know whether this is truly the easiest and fastest method (YouTube, by the way, has also been rolling out its own built-in GIF creator), but it is pretty friendly to neophytes like me.

You just enter a video URL, select the portion of the video that you want to convert, add some text, and voila, you’ve got a GIF a few seconds later.

Imgur says the tool is compatible with more than 500 video sites, including YouTube, Vimeo, and Vine.

Even I managed to do it. I’ll admit I had a brief moment of panic when I got confused by the various markers showing the start, stop, and current play points in the video, but nonetheless, I did it. Even if it’s a dumb inside joke (borrowed from HBO’s Silicon Valley), and even if I haven’t figured out how to make the text larger, I still feel a ridiculous sense of accomplishment. GIFs, I will never fear you again.
And if you weren’t looking for a new GIF-making tool, it’s still interesting to see Imgur expand — maybe it can turn lurkers who pop by the site into active posters. In the press release announcing the tool, Director of Product Sam Gerstenzang said the company is “democratizing GIF creation for everyone.”

'via Blog this'


Microsoft OneDrive to Get Slew of New Features in Upcoming Updates | NDTV Gadgets

Microsoft OneDrive to Get Slew of New Features in Upcoming Updates | NDTV Gadgets: "Microsoft has announced an update for its file-sharing and cloud storage service OneDrive, with some new image sharing/ viewing features and a new Search system. It is worth mentioning that the updates, which will roll out over the next few weeks, are built upon what Microsoft demoed on Windows 10 during the recent 'The Next Chapter' event last week.
The upcoming update for Microsoft OneDrive will let users view and manage images much easily than before both on mobile and desktop devices. As a part of the update, OneDrive will also include Albums, which unlike other traditional albums, will show larger thumbnails and display images in an edge-to-edge layout. "Albums also let you bring photos and videos together from anywhere in your OneDrive," added Microsoft's Douglas Pearce on the company blog post. The Albums feature will reach the Web version and the iOS app first, followed by the Android and Windows Phone apps."

'via Blog this'


Tuesday, January 27, 2015

Facebook Lite Launched For Low-End Android Phones

Facebook Lite Launched For Low-End Android Phones: "WASHINGTON: The social networking site has reportedly launched a simplified version called "Facebook Lite" for low-end Android devices used by customers in emerging markets. This is a very good news for the Facebook lovers to explore something new for Low-end Android smartphones.

It is just 252 KB in size and can be used by those on 2G internet connections, Techcrunch reported.

The app is based on Snaptu, Facebook's feature phone client.

It includes some native Android features such as push notifications and camera integration to make the experience a more sophisticated one.

The app has been launched launched in some countries in Asia and Africa, where it is being testing with a view to further expanding its features, the report added.

Nearly 10,000 people have downloaded the app so far, with a 4.6 rating from an initial 693 reviewers."

'via Blog this'


Friday, January 16, 2015

True Colors: What Your Brand Colors Say About Your Business [Infographic] | B2B Marketing

True Colors: What Your Brand Colors Say About Your Business [Infographic] | B2B Marketing: "The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each color can help you connect with your consumers."

'via Blog this'


The Definitive Guide to Social Marketing | Social Media Today

"In the past, marketers often used social media as just another channel for publishing content and listening to their community. However, to maximize the success of social marketing, today's marketers need to become adept at integrating social into their existing marketing programs and strategies.

You have to do more than social media. You have to do social marketing.

Our brand new Definitive Guide to Social Marketing shows you how to add social to every marketing activity to amplify impact and drive buyer engagement, new business, and revenue.

Download our guide and learn how to:

Staff your social media team and get your entire organization on board
Turn your customers into powerful brand advocates by engaging in peer-to-peer sharing and influencer marketing
Leverage social media channels such as Facebook, Twitter, LinkedIn, Google+, and Pinterest into powerful lead generation channels
Incorporate social marketing into every stage of your sales funnel
Effectively measure social marketing to determine real business ROI

Download today and make your social marketing efforts worth the time and money invested!"

The Definitive Guide to Social Marketing | Social Media Today

'via Blog this'


Monday, January 5, 2015

Instagram or Tumblr? A Guide To Choosing The Right Photo Sharing Platform For Your Business - Hootsuite Social Media Management

Instagram or Tumblr? A Guide To Choosing The Right Photo Sharing Platform For Your Business - Hootsuite Social Media Management: "A picture may be worth a thousand words, but those words aren’t worth much if no one is listening. This is why it’s important to choose the right network dedicated to photo sharing.

Before you begin shopping around for the perfect photo-sharing network for your business, create a mission statement to determine the main goals you want to achieve with the help of this network. Do you need a channel exclusively for photos, or does it dovetail into your content marketing platform? Will it show off photos of your company culture, or show off products for sale? Once you have decided how a photo-sharing network can benefit your business, it’s time to choose your platform. To help you make the right choice, we made a chart to showcase four major networks for photo sharing: Instagram, Pinterest, Tumblr, and Flickr"

'via Blog this'


Friday, January 2, 2015

Facebook 2014 — A Year in Review - Hootsuite Social Media Management

Facebook 2014 — A Year in Review - Hootsuite Social Media Management: "Facebook is the biggest social network in the world, and they definitely showed their influence in 2014. Massive acquisitions, big moves into other industries and big changes to their algorithm made for a newsworthy year.

Have a look at some of what kept Facebook in the headlines in 2014:

The product

The story of Facebook’s product this year was, in their words, to adapt Facebook in order to better represent the interests of the users.

When a person or business explicitly requests likes, shares and comments to increase the engagement around their Facebook posts, without actually providing any content of value, Facebook dubs these types of posts “Like-Baiting.” After a survey showed Facebook users rated these posts as 15 percent less relevant than other content with the same level of engagement, Facebook made algorithm changes to suppress like-baiting in the News Feed."

'via Blog this'