If you're not doing these 5 things to engage your audience on Instagram, you should be

If you're not doing these 5 things to engage your audience on Instagram, you should be
Posted by Hootsuite on Thursday, March 24, 2016

#SocialMedia

Get organized for the new year on social with this content calendar.

Get organized for the new year on social with this content calendar.
Posted by Meena Chopra-SocialMedia Impact on Monday, January 4, 2016

#SocialMedia

Creative Ways to Boost Your Facebook Organic Reach - Hootsuite Social Media Management

Creative Ways to Boost Your Facebook Organic Reach

BY RITIKA PURI | 2 WEEKS AGO | STRATEGY | NO COMMENTS

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In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users’ News Feeds. Now, users see much fewer ‘like my product’ announcements, promotions, or sweepstakes. The algorithm change also targets brand posts that “reuse the exact same content for ads.”

Changes like these have created a rumor that organic reach is dead. Like many things in marketing, there’s more to the story—much more. Organic reach isn’t ‘dead’ per se; it’s simply shifting with algorithm changes that draw clearer distinctions between ads and socially-driven content. Small businesses can still use Facebook to build brand awareness and generate organic reach. The tactics will just need more creativity than a simple ‘check out our product or service’ status update.

Think about Facebook’s changes from a ‘glass half full’ perspective, instead. As Kurt Wagner of Re/code points out, these changes will ultimately yield a better News Feed experience.

If the News Feed becomes a giant ad, Facebook users will likely stop engaging with it—which will hurt your business’s marketing strategy anyway. By implementing these algorithm changes, Facebook reduces the very real possibility of ‘banner blindness’—the well-established theory that people avoid engaging with things that look like ads.

Long story short, Facebook’s recent algorithm does introduce new constraints—but these constraints have the potential to foster creativity. Small businesses can achieve success on Facebook by becoming more conversation-oriented.

Here are 3 creative ways to boost your Facebook

Facebook Lite Launched For Low-End Android Phones

Facebook Lite Launched For Low-End Android Phones: "WASHINGTON: The social networking site has reportedly launched a simplified version called "Facebook Lite" for low-end Android devices used by customers in emerging markets. This is a very good news for the Facebook lovers to explore something new for Low-end Android smartphones.


It is just 252 KB in size and can be used by those on 2G internet connections, Techcrunch reported.


The app is based on Snaptu, Facebook's feature phone client.


It includes some native Android features such as push notifications and camera integration to make the experience a more sophisticated one.


The app has been launched launched in some countries in Asia and Africa, where it is being testing with a view to further expanding its features, the report added.


Nearly 10,000 people have downloaded the app so far, with a 4.6 rating from an initial 693 reviewers."



'via Blog this'

StarBuzzOnline

Robust Facebook lists

Facebook is really what you make of it, and even though it can feel like it consumes so much of your day, ultimately, you have the ability to control your total usage. One feature on Facebook that many people do not seem to use is “Interests Lists”. These are custom-curated lists of pages and personalities...

You're Probably Not Using This Underrated Facebook Feature - Social Media Week [socialmediaweek.org]

Facebook is really what you make of it, and even though it can feel like it consumes so much of your day, ultimately, you have the ability to control your total usage. One feature on Facebook that many people do not seem to use is “Interests Lists”. These are custom-curated lists of pages and personalities organized in any way you like. You can even follow someone else’s list. You might be familiar with Twitter Lists, and Facebook’s version is a bit more robust.

Facebook Lists could be used in several ways. First, let’s say you have a newsletter. Create an Interest List on Facebook and add any relevant pages and publishers on Facebook to aggregate their content all in one place. You’ll be able to easily scroll through posts, photos, videos, and more. Facebook also recommends similar pages to add to your lists, which helps you discover new content and outlets along the way.

For a more personal use, you can also add “Friends” to an Interest Group. Perhaps you don’t want to un-friend anyone, or just see the status updates and photos from your closest friends. Use an Interest Group to organize your friends in one feed, and away from the onslaught of advertisements and brand page posts now populating your feed.

There are also a wide range of settings and options for these lists, ranging from type of status to notifications. For work lists, perhaps you want to make it public and allow users to follow you. If it’s personal, it probably makes the most sense to create a private list.

Making Friends in Social Media

Making Friends in Social Media
Post by Social Media Examiner.

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