How to embed a video in an email – Flashissue Blog: "Why GIFs are great
If you’ve never thought about including a video in your email here’s three reason’s I’ve started experimenting:
Occasionally it’s more effective to show something rather than tell.
Embedding the video “image” loses people. They are less likely to watch the video if they have to click elsewhere to view it.
A .gif automatically plays in a loop so there is less friction in getting your audience to view the content than having to click “Play”."
'via Blog this'
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