Groucho Marx Wouldn’t Belong to This Club | LinkedIn: "Being a member of a club was always about being part of something exclusive.
Becoming a member wasn't meant to be easy — you had to meet criteria, jump through some hoops, prove your value to the whole — but it was worth doing because it conferred special status, gave you exclusive benefits, separated you from the merely mortal.With American Express, the price of membership was having good credit and then paying your way to an even more special status.
The last few weeks remind us of that club called the Olympics, one reached only through immense commitment and sacrifice, and rewarded by a lifetime of a special kind of glory.
And, let’s not forget the old clubs of England, where the cost of entry was nothing more by one standard and nothing less by another than being a member of a particular social class. See Downton Abbey. Or, shamefully, some clubs of yesteryear which were designed less for inclusion than for exclusion.
But what does being a member mean today when every retailer and service provider asks everyone to join? What are the criteria. What’s the reward? What’s the value exchange?"
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