The Best Content Marketing Tools for Creation, Promotion, Syndication & More | Wordstream

The Best Content Marketing Tools for Creation, Promotion, Syndication & More | Wordstream: "Content marketing is still relatively new as a digital marketing discipline, yet MARKETERS already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing INTERNET MARKETING tools, while others have been created to support the very specific needs of content marketers.



 In the content marketing space, marketers INVEST most in curation and aggregation, content creation, and workflow (Altimeter). As for the greatest challenges facing them today, content marketers identified lack of time/bandwidth to create content, producing enough content variety and volume, measuring content effectiveness and lack of budget as their top concerns, according to a LinkedIn Group Partner SURVEY.

Finding the right tool to address these specific issues (or more likely, a group of tools that play well together) should be at the top of every content MARKETER'S list for 2015."



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Acer Chromebook 13 review: Acer’s new Chromebook comes with a larger, full-HD display

£219 inc VAT

Manufacturer: Acer

Our Rating: 

By Martyn Casserly | PC Advisor | 19 March 15

 

As Chromebooks grow in popularity they are also growing in screen size. ACER'S Chromebook 13 joins a growing market of large-screen Chromebooks that make working on Google's OS much simpler. We review the Acer Chromebook 13.

 

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As Chromebooks grow in popularity they are also growing in screen size. ACER'S CHROMEBOOK 13 joins a growing market of large-screen Chromebooks that make working on Google's OS much simpler. We review the ACERChromebook 13 laptop. Also see: Best Chromebooks 2015.

While Chromebooks continue to grow in popularity there’s also been another area of expansion worth noting: screen size. The majority of the Google-powered laptops have, until now, defaulted to the highly portable, but somewhat diddy, 11.6-inch format. This makes sense as they are generally intended to be second- or third machines that you give to the kids, or take places where a £1000 MacBook Air might be overkill or potent thief fodder.  

Ten ways small businesses can use social media to generate leads - The Globe and Mail

Ten ways small businesses can use social media to generate leads - The Globe and Mail:

According to research conducted by LinkedIn, 94 per cent of small businesses who use social media use it for marketing, and three out of five small- to medium-sized businesses say they’ve gained new customers by using social media. With over 1.39-billion active users on Facebook alone, your SMB is bound to have prospective customers on one of the many social spaces.
The key is being able to identify the most relevant leads, and reach out to them in the right way to drive your business forward. Read on...

Creative Ways to Boost Your Facebook Organic Reach - Hootsuite Social Media Management

Creative Ways to Boost Your Facebook Organic Reach

BY RITIKA PURI | 2 WEEKS AGO | STRATEGY | NO COMMENTS

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In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users’ News Feeds. Now, users see much fewer ‘like my product’ announcements, promotions, or sweepstakes. The algorithm change also targets brand posts that “reuse the exact same content for ads.”

Changes like these have created a rumor that organic reach is dead. Like many things in marketing, there’s more to the story—much more. Organic reach isn’t ‘dead’ per se; it’s simply shifting with algorithm changes that draw clearer distinctions between ads and socially-driven content. Small businesses can still use Facebook to build brand awareness and generate organic reach. The tactics will just need more creativity than a simple ‘check out our product or service’ status update.

Think about Facebook’s changes from a ‘glass half full’ perspective, instead. As Kurt Wagner of Re/code points out, these changes will ultimately yield a better News Feed experience.

If the News Feed becomes a giant ad, Facebook users will likely stop engaging with it—which will hurt your business’s marketing strategy anyway. By implementing these algorithm changes, Facebook reduces the very real possibility of ‘banner blindness’—the well-established theory that people avoid engaging with things that look like ads.

Long story short, Facebook’s recent algorithm does introduce new constraints—but these constraints have the potential to foster creativity. Small businesses can achieve success on Facebook by becoming more conversation-oriented.

Here are 3 creative ways to boost your Facebook

A Beginner’s Guide to Social Media Advertising - Hootsuite Social Media Management

A Beginner’s Guide to Social Media Advertising - Hootsuite Social Media Management:Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.

Still not convinced of the value of social ads?

The Next Generation of Content Marketing: 6 Insights About Intelligent Content

The Next Generation of Content Marketing: 6 Insights About Intelligent Content:

By MICHELE LINN

In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days?

While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds it.

Yes, it may seem like the company line, as Content Marketing Institute recently purchased Intelligent Content Conference, but I’ll be honest. When I heard the acquisition news, I wasn’t all that excited. I thought the topic of intelligent content would be boring – not to mention that it wasn’t immediately evident to me how it tied in with content marketing. And, to be even more frank, I was a bit hesitant to dive into a world that I thought would be very technical and heavily focused on things like DITA and XML.

But you know what? The more reading I do and the more I talk to people, the more excited I become. Yes, I’m a content nerd by nature, but I truly believe that intelligent content is “next generation content marketing.” It’s an ideal way to get smarter about the content we spend so much time and money to produce.

Intelligent content addresses a key content marketing challenge

Before we delve into what I find so fascinating about intelligent content, I think it’s important to understand why CMI is so passionate about this evolution. Joe Pulizzi recently shared:

Read more: The Next Generation of Content Marketing: 6 Insights About Intelligent Content:

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