In the content marketing space, marketers INVEST most in curation and aggregation, content creation, and workflow (Altimeter). As for the greatest challenges facing them today, content marketers identified lack of time/bandwidth to create content, producing enough content variety and volume, measuring content effectiveness and lack of budget as their top concerns, according to a LinkedIn Group Partner SURVEY

Finding the right tool to address these specific issues (or more likely, a group of tools that play well together) should be at the top of every content MARKETER'S list for 2015."
'via Blog this'
#SocialMediaImpact
No comments:
Post a Comment