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SOCIAL MEDIA IMPACT TORONTO:
Our aim is to help your business with developing a catered-to-your-needs strategic marketing campaign that leverages social media solutions on platforms such as Facebook, Twitter, Pinterest, G+, YouTube, blogs and other social community sites to achieve your marketing goals. Our services include consulting, training, tech set-up and social profile management.
When the message that “your call is important” comes from a robotic, prerecorded voice, a customer could be forgiven for being incredulous.
Sitting on hold, listening to Muzak and repeatedly hearing that disingenuous message can be frustrating, to say the least. Perhaps that’s why many people are turning to social media when they need to reach companies – whether to post a complaint or a compliment, or to ask a question about their products. It does not tie up customers on the phone, and a public social-media post demands accountability from companies to provide better service.
It
turns out that nearly one in five photos or videos people post aren’t
in the square format,’ admits Facebook subsidiary, with eye on video ads
Instagram built its community of 300 million users
around a simple rule: every photo or video that they shared using its
app would be square. Now the Facebook subsidiary is ditching that
policy.
The app’s latest update introduces portrait and landscape options for
both photos and videos, in a move that may be aimed at encouraging more
brands to run video advertisements on Instagram.
The company is positioning the change as more about its users,
unsurprisingly. “Square format has been and always will be part of who
we are. That said, the visual story you’re trying to tell should always
come first,” explained its blog post announcing the news.
“It turns out that nearly one in five photos or videos people post
aren’t in the square format, and we know that it hasn’t been easy to
share this type of content on Instagram: friends get cut out of group
shots, the subject of your video feels cramped and you can’t capture the
Golden Gate Bridge from end to end.”
The company added that it was “especially excited about what this
update means for video on Instagram, which in widescreen can be more
cinematic than ever”. Not to mention less of a pain for advertisers to
reformat ads originally shot for television.
For the younger generation known as “millennials,” social media — particularly Facebook — has replaced local television as the biggest source of news about politics and government, a new poll says. A little more than six in ten millennials — 61% — “report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source,”reports the Pew Research Center.
Pew: Millennials get political news from Facebook, social media
For the younger generation known as “millennials,” social media — particularly Facebook — has replaced local television as the biggest source of news about politics and government, a new poll says. A little more than six in ten millennials — 61% — “report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source,”reports the Pew Research Center.
The news habits of the”Millennial Generation” — those born between 1981 and 1996 — differ quite a bit than those of “Generation X” (born between 1965 and 1980) and the highly-populated “Baby Boomers,” who entered the world from 1946 to 1964.
For Internet-using Baby Boomers, 60% said local television tops their list for political news, Pew said — very nearly the same percentage as Facebook-using millennials. How many Baby Boomers rely on Facebook for politics? Only 39%.
Members of Generation X — the group between the boomers and the millennials — is pretty much split on the issue of news sources.
The poll says that 51% of Gen Xers rely on Facebook for political news — another 46% rely on local TV.
All of which explains why campaigns across the country like to invest in television commercials and Facebook postings.
“As the research continues,” Pew reports, “these data suggest that younger and older generations espouse fundamental differences in the ways they stay informed about political news — differences that are of particular interest as the 2016 election campaigns ramp up.”
"Facebook says it treats its interns the same way it treats its full-time employees, and based on accounts from former interns, that indeed seems to be the case.
In fact, one previous intern said she even got to sit in on a meeting with CEO Mark Zuckerberg.
Elizabeth Gregory, who interned at Facebook last summer in the product design department, said her manager encouraged her to sit in on a meeting with Zuckerberg because it would be a good experience."
Why does my business need to be on Google+? I thought my customers only used Facebook.”
This is a common sentiment many businesses have when they approach Google+. Most marketers and business owners don’t understand the true value of Google+ and often miss out on its cool features that can help brands build a stronger online presence.
According to the 2014 Social Media Marketing Industry Report, 65 percent of marketers want to learn about Google+. Obviously, this shows a huge opportunity for marketers and business owners. While many social media users think Google+ is just another version of Facebook, it’s actually a complex platform that gives businesses the chance to build a stronger online brand for free.
Google+ is unique from any other social media platform because it allows businesses to build their online identity. Google+ gives brands the opportunity to maximize their online presence by combining different elements of their brand into a single platform.
If you’re unsure of the value of Google+, here are some impressive statistics to proves how your brand can benefit from using this platform:
In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach.
Common questions about how Facebook marketing will change in 2015
Courtesy of Elizabeth Gregory
