For the younger generation known as “millennials,” social media — particularly Facebook — has replaced local television as the biggest source of news about politics and government, a new poll says. A little more than six in ten millennials — 61% — “report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source,”reports the Pew Research Center.
Pew: Millennials get political news from Facebook, social media
· 
For the younger generation known as “millennials,” social media — particularly Facebook — has replaced local television as the biggest source of news about politics and government, a new poll says. A little more than six in ten millennials — 61% — “report getting political news on Facebook in a given week, a much larger percentage than turn to any other news source,”reports the Pew Research Center.
The news habits of the”Millennial Generation” — those born between 1981 and 1996 — differ quite a bit than those of “Generation X” (born between 1965 and 1980) and the highly-populated “Baby Boomers,” who entered the world from 1946 to 1964.
For Internet-using Baby Boomers, 60% said local television tops their list for political news, Pew said — very nearly the same percentage as Facebook-using millennials. How many Baby Boomers rely on Facebook for politics? Only 39%.
Members of Generation X — the group between the boomers and the millennials — is pretty much split on the issue of news sources.
The poll says that 51% of Gen Xers rely on Facebook for political news — another 46% rely on local TV.
All of which explains why campaigns across the country like to invest in television commercials and Facebook postings.
“As the research continues,” Pew reports, “these data suggest that younger and older generations espouse fundamental differences in the ways they stay informed about political news — differences that are of particular interest as the 2016 election campaigns ramp up.”
Original source: HERE
http://onpolitics.usatoday.com/2015/06/01/pew-millennials-get-political-news-from-facebook-social-media/?utm_content=buffere9264&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer
No comments:
Post a Comment