4 common misconceptions about social media listening

Sourece: 4 common misconceptions about social media listening:

Teo Huishan

• 8:58 PM on Mar 7, 2016
• • 16
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In the age of a social media explosion, more and more marketers are beginning to learn and embrace the usage of social analytics to better effectively track, assess and optimise their marketing efforts.

However, the learning curve is a relatively steep one, and knowledge gaps and misconceptions still exist among brand marketers regarding the application of social analytics and social media research.

Photo credit: quiklit.com

Here are some common misconceptions encountered.

“The older folks, being my target audience, are usually not on social media. Hence, I don’t see the need to invest much on social media spend.”

According to the IDA Survey 2014, findings indicated that more and more of the older generation is going online via smartphones. In fact, the 50 to 59 age group, who said they used a smartphone to access the Internet in the last three months, increased by 30 percentage points to 76 percent last year. Hence, just because the older audience are not actively commenting online, it does not mean they are not consuming your brand’s social content.

“Social media monitoring just means that we monitor social networks.”

Aside from just the major social networks (Facebook, Twitter, Instagram, YouTube etc), most social media monitoring tools can crawl all sorts of online websites, including forums, blogs, news sites, review sites, and others.

Google ups social media stakes with 4chan hire

Google ups social media stakes with 4chan hire: by David Reid | @cnbcdavy for www.cnbc.com 

Google has hired the founder of controversial website, 4chan to help rejuvenate its social media strategy.

Christopher Poole took to Tumblr to reveal his new job, saying he was excited to join a company staffed with passionate and enthusiastic staff.

"I can't wait to contribute my own experience from a dozen years of building online communities, and to begin the next chapter of my career at such an incredible company," the 27-year-old's post said.

Google+ architect and vice-president of streams, photos, and sharing, Bradley Horowitz confirmed the appointment on a single short post on Google+.

Why You Need A Social Media Content Calendar For Your Business

Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.

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Facebook is opening up Instant Articles to newsrooms everywhere. Will a flood of distributed content follow? – Poynter

Facebook is opening up Instant Articles to newsrooms everywhere. Will a flood of distributed content follow? – Poynter:Publish Post

In a long-awaited move, Facebook announced this afternoon that it plans to open up access to its Instant Articles program to publishers around the world, giving every news organization the capability to publish their content on the social network.

The program, which was previously available to a select group of publishers numbering in the hundreds, will be available to any Facebook user who owns a page. This opens the program to individual bloggers as well as larger newsrooms. Instant Articles is slated to launch for wider use at Facebook's F8 conference on April 12.

The Social Media Spend-Impact Disconnect - Forbes

The Social Media Spend-Impact Disconnect - Forbes: "40.6 percent report having a good qualitative sense, but not a quantitative assessment. 47.9 percent report have not been able to show any impact yet.
The Contribution of Social Media to Company Performance"

Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution (see insert).

These are among the latest findings from The CMO Survey. Conducted biannually since August 2008, the latest edition received responses from 289 top marketing executives.

What explains this social media spend-impact disconnect?