If you're not doing these 5 things to engage your audience on Instagram, you should be

If you're not doing these 5 things to engage your audience on Instagram, you should be
Posted by Hootsuite on Thursday, March 24, 2016

#SocialMedia

6 Curation Templates for Better Content Marketing

Content Marketing Forum Newsletter 6 Content Curation Templates for Content Annotation Don't fall into the trap of simply aggregating content for your audience. Offer insight and expertise by annotating curated content. Read More>> Don't Miss These Essential Copywriting Ingredients The best content in the world will fall flat on its face if you can't get your point across succinctly, your delivery is off target, you've made spelling mistakes, and/or the formatting is painful to the eye. Enter copywriting. Top marketers share the following essential copywriting ingredients. Read More>> Ultimate Guide for User-centered Content For content creators it has become clear that Google is focusing on user-centered content. While keywords are still very important, they're no longer the ultimate focus. Read More>> Building Love Through Content Marketing Great content offers marketers an incredible opportunity to build trust with their audience. The best marketers help their audience solve a problem, improve job performance and/or advance their careers. Read More>>  _________________________________________________ To ensure email delivery to your inbox, please add marketing@curata.com and michael@curata.com to your address book or safe list.     Sign Up for One of Our Upcoming Webinars How to Create a Content Strategy This 70+ page guide will walk you through what the Content Marketing Pyramid is, why it works, and how you can implement it to create a content strategy. Curata, Inc. 141 Tremont Street, Boston, MA 02111 1-617-229-5544 www.curata.com

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4 common misconceptions about social media listening

Sourece: 4 common misconceptions about social media listening:

Teo Huishan

• 8:58 PM on Mar 7, 2016
• • 16
  • 2

In the age of a social media explosion, more and more marketers are beginning to learn and embrace the usage of social analytics to better effectively track, assess and optimise their marketing efforts.

However, the learning curve is a relatively steep one, and knowledge gaps and misconceptions still exist among brand marketers regarding the application of social analytics and social media research.

Photo credit: quiklit.com

Here are some common misconceptions encountered.

“The older folks, being my target audience, are usually not on social media. Hence, I don’t see the need to invest much on social media spend.”

According to the IDA Survey 2014, findings indicated that more and more of the older generation is going online via smartphones. In fact, the 50 to 59 age group, who said they used a smartphone to access the Internet in the last three months, increased by 30 percentage points to 76 percent last year. Hence, just because the older audience are not actively commenting online, it does not mean they are not consuming your brand’s social content.

“Social media monitoring just means that we monitor social networks.”

Aside from just the major social networks (Facebook, Twitter, Instagram, YouTube etc), most social media monitoring tools can crawl all sorts of online websites, including forums, blogs, news sites, review sites, and others.

Google ups social media stakes with 4chan hire

Google ups social media stakes with 4chan hire: by David Reid | @cnbcdavy for www.cnbc.com 

Google has hired the founder of controversial website, 4chan to help rejuvenate its social media strategy.

Christopher Poole took to Tumblr to reveal his new job, saying he was excited to join a company staffed with passionate and enthusiastic staff.

"I can't wait to contribute my own experience from a dozen years of building online communities, and to begin the next chapter of my career at such an incredible company," the 27-year-old's post said.

Google+ architect and vice-president of streams, photos, and sharing, Bradley Horowitz confirmed the appointment on a single short post on Google+.

Why You Need A Social Media Content Calendar For Your Business

Now that you know that your social media marketing plan requires a stellar content strategy to support it, you may find yourself overwhelmed. Creating and publishing great content can be a lot of work, so you need to get organized and figure out a schedule that works for your business. When you’ve got a content calendar you can commit to, social media marketing becomes a lot less daunting.