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Facebook is opening up Instant Articles to newsrooms everywhere. Will a flood of distributed content follow? – Poynter

Facebook is opening up Instant Articles to newsrooms everywhere. Will a flood of distributed content follow? – Poynter:Publish Post

In a long-awaited move, Facebook announced this afternoon that it plans to open up access to its Instant Articles program to publishers around the world, giving every news organization the capability to publish their content on the social network.

The program, which was previously available to a select group of publishers numbering in the hundreds, will be available to any Facebook user who owns a page. This opens the program to individual bloggers as well as larger newsrooms. Instant Articles is slated to launch for wider use at Facebook's F8 conference on April 12.

The Social Media Spend-Impact Disconnect - Forbes

The Social Media Spend-Impact Disconnect - Forbes: "40.6 percent report having a good qualitative sense, but not a quantitative assessment. 47.9 percent report have not been able to show any impact yet.
The Contribution of Social Media to Company Performance"

Social media spending is expected to climb to a 20.9 percent share of marketing budgets in the next five years. This share was only 5.6 percent in 2009. What is striking, however, is that only 3.4 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution (see insert).

These are among the latest findings from The CMO Survey. Conducted biannually since August 2008, the latest edition received responses from 289 top marketing executives.

What explains this social media spend-impact disconnect?

The State of Social Media - EContent Magazine

The State of Social Media - EContent Magazine:



 "Social media has evolved into a personal online identity. Before, it was used to connect with friends and update your status," says Jesse Till, social media coordinator for Chatter Buzz Media. "Now, it defines a persona. It's a chance for a person to express and broadcast themselves to the world."

The age-old axiom remains true: The more things change, the more they stay the same. While technology has rapidly progressed since social media was first introduced, the big picture hasn't changed. "People still yearn for human connections and experiences, and they want to share those connections across various platforms and devices," says Abani Heller, CEO of Classmates.

Sure, posting trip photos, tweeting links, and networking with old co-workers is fun. But online citizens want to tap into the pulse of the world around them, belong to a community, and be recognized. "Social media has evolved into a personal online identity. Before, it was used to connect with friends and update your status," says Jesse Till, social media coordinator for Chatter Buzz Media. "Now, it defines a persona. It's a chance for a person to express and broadcast themselves to the world."

Mark Zuckerberg - Scientists just confirmed the detection of...

Scientists just confirmed the detection of gravitational waves. This is one of the biggest discoveries of modern...

Posted by Mark Zuckerberg on Thursday, February 11, 2016

Mark Zuckerberg - Scientists just confirmed the detection of...: "

How to Fuel Your YouTube Video Marketing for Social

How to Fuel Your YouTube Video Marketing for Social:

By Dara Fontein

3 FEBRUARY 2016SOCIAL0 COMMENTS

Unless you’ve been living under a rock for a year, you know that video has never been as important as it is in 2016. While Facebook’s video capabilities and Snapchat have both seen huge growth recently and are definitely offering some intense competition, the power of YouTube continues to fuel the online video realm. With Facebook, Instagram, Vine, Twitter, and Snapchat all key players in the video domain, YouTube remains the guiding star for best practices.

While there is always a natural inclination towards the newest and trendiest of social media, perfecting time-tested methods on well-established networks such as YouTube is an often-overlooked approach. Recognizing this, and the importance of video in 2016, we’ve put together this guide to help you fuel your YouTube video marketing this year.

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#RIPTwitter: Hashtag Surfaces as Users React to Twitter's Reported Plan to Use Algorithmic Timelines

#RIPTwitter: Hashtag Surfaces as Users React to Twitter's Reported Plan to Use Algorithmic TimelinesTwitter CEO Jack...

Posted by Meena Chopra on Sunday, February 7, 2016

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