How to Get With It With a Social Media Policy | SocialSpark: "While social media can be used to benefit the company through marketing, branding, and community building, it can also be detrimental to businesses when not properly monitored. No matter what size business you own or which industry you are in, your employees and your customers are engaging via a variety of social media sites. When some of these posts are discussing your business, you need a policy to fall back on in order to ensure your brand’s image on social media.
What to Include
Knowing what to include in your company’s social media policy or how to create one can be confusing at first. So, here are some tips to get you started!
Monitoring what customers, competitors, and employees are saying about your company on social media sites is crucial. If someone posts a bad review, a complaint, or other negative comment about your business, react and resolve the issue as soon as possible in order to maintain a positive brand image."
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StarBuzzOnline.com
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