Written by Jeff Bullas - 38 Comments
Categories: Personal Branding, Social Media
Personal branding is a relatively new concept and is thought to have emerged in 1997 after a ground breaking article was published on the Fast Company website by Tom Peters.
We are in the age of the ‘knowledge worker‘ and the days of being an anonymous cog in the wheel of a faceless corporation are fast disappearing. The opportunity to stand out as a personal brand without having to know a politician, grey and grizzled powerbrokers or gnarly gatekeepers is now a reality and it is possible to accelerate the time it takes to make it happen.
Firstly what are the key elements and the questions that we need to consider to become a visible and effective personal brand.
1. What makes you different?
What is it that makes my product or service does, that makes it different? The challenge is to state that in 15 words or less and it needs to light up the eyes of a prospective client.
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