Atavist Co-Founder Evan Ratliff On Digital Content Models - Editorial @ FolioMag.com

Atavist Co-Founder Evan Ratliff On Digital Content Models - Editorial @ FolioMag.com: "One of the more dramatic turnarounds when considering online and digital content is long-form journalism. Once considered anathema to online publishing, not to mention mobile, only a couple years ago, it's now considered an opportunity on multiple levels—from ebooks to tablets to interactive web features.

The Atavist, founded by Evan Ratliff, Jefferson Rabb and Nicholas Thompson, was launched in early 2011 to tap the burgeoning long-form digital content market for mobile and web publishing. Here, Ratliff [pictured], who will be a speaker at FOLIO: and min's MediaMashup summit on April 16 at the Grand Hyatt in New York, shares some of his insights on digital content production, the emerging models and how traditional publishers can participate.

FOLIO: What are some of the trends you're seeing in longer-form content production in digital formats—online and mobile/tablet?..........................READ MORE
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