LinkedIn Opens Blogging Platform for All

The Definitive Professional Publishing Platform | Official Blog: "We believe in giving our members access to the business knowledge they need to be great at what they do. To put that simply, we are making a commitment to our members: the time you spend on LinkedIn will make you better at your job today.

The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.
Starting today,

LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. "

Read more: The Definitive Professional Publishing Platform | Official Blog:



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Few Tips for an Effective Social Media Strategy

Few points that must be considered while getting in to social media marketing for your businesses.

• It is important that the social media efforts are integrated effectively into the clients' existing marketing and sales strategy which could include digital and traditional marketing. 
• There should be a consistency in corporate brand messaging and brand image across the web including social media channels.
•  Listening, responding, communicating with the customer using social media and help solving your their problems.
•  Social media marketing starts from within the organization and the best original content gets generated with in the organization
• Digital and social media marketing are all about sales and image building and  when used effectively provides best results.

3 Unique Ways to Use Pinterest for Business Social Media Examiner

3 Unique Ways to Use Pinterest for Business Social Media Examiner: "3 Unique Ways to Use Pinterest for Business

By Cynthia Sanchez
Published August 5, 2013


Does your business have a clear Pinterest strategy?

Have you been struggling to figure out how Pinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business."



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Top 5 Trends That Will Drive The Future Tech

Top 5 Trends That Will Drive The Future Tech: "5. Consumer Driven Supercomputing


Supercomputers always does huge processing in seconds. Applying that to the service industry is the new trend. IBM, Google and Microsoft are racing to combine natural language processing with huge Big Data systems in the cloud. That makes large amount of data available at all corners of the world and that too if you literally ask your system in your spoken language. First such foray into this field is IBM's Watson which is supposedly helping doctors fight cancer by natural language capabilities, hypothesis generation, and evidence-based learning to support medical professionals as they make decisions.
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StarBuzzOnline.com

Case Study: Wayfair.com sells home goods with Pinterest

Case Study: Wayfair.com sells home goods with Pinterest: "How Wayfair uses Pinterest to sell home goods

Wayfair.com sells more than 7 million items from 12,000 brands. Pinterest was the ideal place for the e-commerce megastore to share striking, visual content and engage with shoppers in an authentic way. As Wayfair.com CEO Niraj Shah puts it: "Visual imagery drives inspiration, it's what makes you want to buy things."

Read our case study to learn how Wayfair.com uses Pinterest to drives high value sales and major referral traffic. 

Add a profile widget to your website
Pinterest profile widgets are a fun, visual way to show off your latest Pins and attract new followers right on your website.

We’ve made it easy to add the widget right from your Pinterest account. Learn more on our blog.
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Content Marketing Editorial Calendar | Social Media Today

Content Marketing Editorial Calendar | Social Media Today: "You may read numerous social media predictions with experts stating increased focus on content marketing is the top prediction and social media cornerstone for 2014. You are going to hear people argue if content marketing is king, queen or even gasoline for the fire. You’ll hear them argue that context is king, not content marketing. Some may argue that relevance, not context is what matters most.

I am going to tell you right now that you need to stop worrying about if content is king, queen, or joker. The truth is it’s all of the above. Of course relevance, context, inspiration and quality matter when it comes to content marketing.

Content marketing is a requirement, not an option in 2014. Guess what… it was a requirement before 2014, not just now. Content marketing is not some fancy shiny object invented by Facebook, or the social media gurus, gods, rockstars or anything in between."



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StarBuzzOnline.com

Integrated Marketing Summit – IMS

Integrated Marketing Summit – IMS: "Let’s face it—done correctly, social media can be a total time suck. Have you ever been curating content, doing research or sifting through posts or comments on Facebook or Twitter, then look up to see that hours have passed? Yup that Internet rabbit hole happens to us, too. To be successful with your social media community management, it helps to be super organized. Really awesome tools help, too. My team is super smart when it comes to using and experimenting with productivity tools, and we thought we’d share some with you here.

1. Use The Right Social Media Tools.
There are tons of social media tools and dashboards that will help streamline your social media community management. Here are some of our favorites:
Buffer. Buffer is a wonderful time saver. It allows users to compile a list of content they want to share and then have the app post it at optimal times based on when your audience is most active. "

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StarBuzzOnline.com